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Failure is crucial to your success. That's the message Mick Lautt wants to get across to everyone in the Parkland.

Lautt spoke this morning at the Chamber of Commerce Breakfast series.

He doesn’t recommend people failing that often unless it’s in a controlled manner and you learn from it.

“We want people to, first of all, have the courage to take risks. But we want them to do it in a thoughtful way, in a controlled way. So the consequences of failing are not big, but the results of failing is that we’re learning. So as long as we’re continually learning and bringing in that knowledge to our next initiative, then failure is a good thing."

 He says failure can be a stepping stone to your success.