Last Tuesday, Clear Lake Country received the Marketing Excellence Award through Manitoba Tourism.
The organization was formed as part of Wasagaming Chamber of Commerce and the goal was to promote the area to visitors.
Chair and Founder of Clear Lake Country, Karly McRae, notes some of the marketing the group has used.
“We have developed a really great social media presence,” explained McRae. “We use Instagram and Facebook a lot for marketing but with that we developed a brand for the area. We developed branding assets like photography, video and of course logos and other supporting design materials that go along with it. We’ve been getting a lot of great and positive attention and feedback about the video and photography work that we’ve done. We’ve actually hired a full-time employee this past year and he was our on staff photographer and videographer so we have developed a lot of new marketing pieces that way.”
Parks Canada has partnered up with Clear Lake Country to help endorse the attractions in Riding Mountain National Park.
