The City of Dauphin has signed a five-year sponsorship agreement with Dauphin's Countryfest, totalling $100,000.
Mayor David Bosiak says previous sponsorship agreements have been mostly gift-in-kind related, but this one is different.
"In discussing things with their executive and their board, it became very clear to us that they were in a situation that this might be the last festival if they do not secure more sponsorships, sell more tickets, and basically generate the funds that historically they have been generating."
The money comes from recreation and community development reserves, and the city decided to pay the entire 5-year sponsorship up front in order to help the festival with its current cash flow issues.
It will allow the city to have a major sponsorship presence around the main stage area of Countryfest.