Canada Bread, a company that makes several brands of baked goods, including products under the Dempster's label, has agreed to a fifty-million dollar fine for its role in the bread-price fixing scheme that took place in 2007 and again in 2011.
The company admitted in Ontario court yesterday that with its competitor, Weston Foods, they arranged to increase prices for various products like bread, hot dog buns, and rolls. This resulted in the previously-mentioned two price increases in 2007 and 2011.
At that time, Canada Bread was owned by Maple Leaf Foods, and those responsible for the price-fixing are no longer with the company.
The scandal was first discovered in 2015, after Canada's Competition Bureau received information from Loblaw and Weston about the existence of the scheme.
You may remember receiving a 25-dollar gift card to Extra Foods, as it was called at that time, to make up for the scheme.