In a joint venture between the RM of Dauphin, and City of Dauphin, a new brand has been unveiled in an effort to create a distinct identity.
The new brand was created in co-operation with Travel Manitoba and McKim Communications Group.
The branding, whose purpose is to support and encourage tourism to the area, is "Dauphin – Adventure From Here On Out".
Mayor Al Dowhan says the process of this change started in 2018.
"It's been coming along and coming along. It's an exciting day for both the RM and the city. We have a lot of potential in our region, and especially now with the 36 kilometres of mountain bike trail."
The work to create the brand started last October.
Discussions were had with community stakeholders about strengths, weaknesses, and opportunities for the city and RM.
Reeve Ron Ryz says that the new brand was highly anticipated by the council of the RM of Dauphin.
"We're confident that this brand will help us increase tourism in our area, and showcase everything that we have to offer."
Not only does the new branding encourage tourism to the city and RM of Dauphin, but it also shows that Dauphin is a hub for the surrounding adventure-filled areas.
