Fusion Credit Union unveiled their new brand this morning.
Ron Hedley revealed their new logo in the Dauphin location while the other branches showed it off all simultaneously.
“It is a combination of our two credit unions and we’re really excited about the effort that was put into it by our marketing agency. And I guess what it actually represents when it comes to going forward.”
Hedley says the colour palate they decided to use is a combination of the two credit unions that came to gather to form Fusion.
Their new tagline is 'Here For Good.' They define good as sold, hardworking, environmentally friendly, local, and neighbourly.
At the event, Fusion announced an increase of the scholarship program for 2019 to $20,000 to commemorate the new, amalgamated approach. Specifics of the program haven't been announced.
“One of the keys to having a dynamic, diverse economy in our communities is to support our young people to develop skills that will keep us innovative,” adds Hedley.
The second announcement made was of ‘Elevator Rates’ for the RRSP season. “One of the ways we show member appreciation is by offering the most competitive rates we can,” adds Hedley. “This year’s rates are particularly strong, and we hope members will be encouraged to take full advantage.”
