MPI has started a campaign called Save the 100.
The name of the campaign comes from the stat that on average, 100 people die annually on Manitoba roadways.
The campaign’s objective is to reduce tolerance for traffic fatalities by asking Manitobans to look beyond the stats and focus on the real people and their real lives lost behind every fatality number reported.
Most cases of fatalities come from distracted drivers, drugs or alcohol and speed are the other major factors.
